Science2.0

Syndicate content
Science 2.0® - Science for the next 2,000 years
Updated: 35 min 9 sec ago

The Power Of The Christmas Ad To Win Over (And Lose) Customers

2 hours 33 min ago

Magic and sparkle? Diliff, CC BY

By Isabelle Szmigin, University of Birmingham

As well as the tell-tale signs of decorations going up, the rolling out of Christmas advertisements has become a key moment for getting us all in the seasonal mood. And the competition to capture the festive spirit – and the customers that come with it – is fierce.

-->

read more

Categories: Science2.0

Big Data Could Be A Big Problem For Workplace Discrimination Law

November 23, 2014 - 11:19pm

What if whether you got a job was determined by which web browser you used? Shutterstock

By Mark Burdon, The University of Queensland and Paul Harpur, The University of Queensland

Staff recruitment and retention are an ongoing challenge for employers. Proponents of big data in the workplace are now claiming they can change that.

-->

read more

Categories: Science2.0

GEDi: Genetic Test For Inherited Eye Disease Highly Accurate

November 23, 2014 - 6:43pm

The retina is the neural tissue in the back of the eye that initiates vision. It is responsible for receiving light signals and converting them into neurologic signals, which are then transmitted via the optic nerve to the brain so that we can see.

Mutations that disrupt vision by damaging the retina and optic nerve have been identified in more than 200 genes. This genetic diversity made genetic diagnostic testing difficult until the recent development of high throughput genomic techniques.


read more

Categories: Science2.0

Stachys Caroliniana: Rare New Species Of Plant Discovered

November 23, 2014 - 4:20pm

Sometimes you don't need to travel to the unexplored corners of the globe to discover a new species of plant. Sometimes they can be really close to home, you just have to spend 40 years of your life looking.

University of South Carolina
Professor John Nelson and alumnus Douglas Rayner have founds just such a new species close to home and they have dubbed it Stachys caroliniana, a new example of what is commonly called a hedge-nettle or woundwort.

And rarity is unusual among S. caroliniana's closest relatives. There are about 300 species in the genus Stachys, according to Nelson, the curator of the University of South Carolina's A.C. Moore Herbarium. He calls it a "cosmopolitan genus."


-->

read more

Categories: Science2.0

Little Considered: Treatment Of Transgendered Prison Inmates

November 22, 2014 - 6:18pm

It's pretty common in culture, from Turkey to Tennessee, for a public that otherwise does not condone rape to joke about it when it comes to male criminals. And the more heinous the crime, not only does it become acceptable, but almost demanded in a justice system that often favors criminals over victims.

But raping women isn't acceptable in civilized countries. In the modern decade, 'gender' has become a subjective thing. Anthropology papers will even strangely let 'other', including alien life forms, be considered a valid gender in their surveys.


read more

Categories: Science2.0

Eosinophilic Esophagitis: Genetic Clues Of Severe Food Allergy

November 22, 2014 - 4:22pm

Scientists have identified four new genes associated with a severe food allergy called eosinophilic esophagitis (EoE), which has only recently been recognized as a distinct condition. Its hallmark is inflammation and painful swelling in the esophagus, along with high levels of immune cells called eosinophils. It can affect people of any age, but is more common among young men who have a history of other allergic diseases such as asthma and eczema. 


read more

Categories: Science2.0

Archaea Can Survive Anywhere, Now They Might Be A Source Of Antibacterial Drugs

November 22, 2014 - 4:13pm

Archaea are a family of single-celled organisms that can thrive in environments like boiling hydrothermal pools and smoking deep sea vents deep underground, which are too extreme for most other species to survive.


read more

Categories: Science2.0

50 Percent Of Patients Don't Take Prescription Medications According To Guidance

November 22, 2014 - 4:06pm

It's a story as old as medicine. When it comes to treatments, people don't always obey the written word. When it comes to antibiotics, for example, people may stop taking them when they feel better so they can save them for another incident. 

Prescription medication guidelines are written specifically, to help people get the effect. So why do only 50 patient of patients take prescription medication as they should, 160 years after medicine became a proper field?


read more

Categories: Science2.0

L'Aquila Scientists Free But Political Risks Remain

November 21, 2014 - 10:30pm

L'Aquila is still in repair. Roberto Taddeo

By Lawrence Torcello, Rochester Institute of Technology

It has been five years since an earthquake hit the Italian city of L’Aquila leaving 309 people dead.

In the aftermath one public official and six earthquake scientists were charged with multiple counts of manslaughter. Each defendant was sentenced to six years in jail.

-->

read more

Categories: Science2.0

Is Religion A Consolation Worth Having?

November 21, 2014 - 9:18pm

King's College Chapel: beauty, art, profundity – but truth? Tom Thai, CC BY-SA

By Simon Blackburn, University of Cambridge

-->

read more

Categories: Science2.0

3X Saturated Fat In The Diet Doesn't Increase It In Blood

November 21, 2014 - 8:16pm

Doubling and even nearly tripling saturated fat in diets does not drive up total levels of saturated fat in the blood, according to a controlled diet study.

The researchers found that total saturated fat in the blood did not increase - and went down in most people - despite being increased in the diet when carbohydrates were reduced. Palmitoleic acid, a fatty acid associated with unhealthy metabolism of carbohydrates that can promote disease, went down with low-carb intake and gradually increased as carbs were re-introduced to the study diet.


read more

Categories: Science2.0

Did Some Baseball Stars Get Favorable TV Coverage In Steroid Controversy?

November 21, 2014 - 6:35pm

Retired baseball stars Barry Bonds, Mark McGwire and Rafael Palmeiro each have Hall of Fame-worthy numbers, more than 500 home runs.


read more

Categories: Science2.0

Vermicompost Leachate: Liquid Earthworm Poop Improves Organic Tomato Growth

November 21, 2014 - 6:21pm

Want to improve tomato crop yields without using more fertilizer? Try  verimcompost leachate. That is a soil ameliorant, which is basically a fertilizer but made of an organic liquid produced by earthworm poop. If you are really organic, you can even make tea from it. 

A research project recently studied the effects of vermicompost leachate on tomato seedlings subjected to various temperatures and levels of water stress. 


-->

read more

Categories: Science2.0

Deep-Earth Carbon Could Have Sparked Origin Of Life On Earth

November 21, 2014 - 5:11pm

New findings about carbon deep beneath the Earth's surface suggest it might have influenced the history of life on the planet - and diamonds.

There is little understanding of how carbon behaved deep below the Earth's surface so researchers have created a model to try and calculate how much carbon and what types exist in fluids at 100 miles below the Earth's surface at temperatures up to 2,100 degrees F. 


read more

Categories: Science2.0

Are Children Better Off Than They Were 25 Years Ago?

November 21, 2014 - 4:57pm

25 years ago, the United Nations laid the foundation for children's rights and protections - at least as part of international theater. The Convention on the Rights of the Child is the most ratified human rights treaty in history but three members, Somalia, South Sudan and the United States, have not signed it even though the Reagan administration wrote most of the verbiage.


read more

Categories: Science2.0

Ancient Buried Canyon In South Tibet Rules Out Tectonic Aneurysm

November 21, 2014 - 4:03pm

An ancient, deep canyon buried along the Yarlung Tsangpo River in south Tibet, north of the eastern end of the Himalayas, has been discovered by geologists who say this ancient canyon--thousands of feet deep in places--effectively rules out a popular model used to explain how the massive and picturesque gorges of the Himalayas became so steep, so fast. 


read more

Categories: Science2.0

Transient Dynamics - What Happens When Vaccines Aren't Perfect

November 21, 2014 - 3:49pm

Vaccines are medical technology and like all technology some of the production runs are misfires. Some shots fail due to "leakiness," lack of effectiveness on certain individuals in a population, or shorter duration of potency.


read more

Categories: Science2.0

For Women, Being In Charge Is Depressing

November 21, 2014 - 3:30pm
A study of 1,300 middle-aged men and 1,500 middle-aged women in Wisconsin found that being the boss increases depression among women but decreases it for men.

"Women with job authority -- the ability to hire, fire, and influence pay -- have significantly more symptoms of depression than women without this power," said  University of Texas at Austin sociologist Tetyana Pudrovska, the lead author of the study "Gender, Job Authority, and Depression," in the December issue of the Journal of Health and Social Behavior. "In contrast, men with job authority have fewer symptoms of depression than men without such power."

-->

read more

Categories: Science2.0