SALT LAKE CITY — A new species of dinosaur unearthed in Mexico is giving scientists fresh insights into the ancient history of western North America, according to an international research team led by scientists from the Utah Museum of Natural History at the University of Utah.
To date, the dinosaur record from Mexico has been sparse, said Terry Gates, a paleontologist with the Utah Museum of Natural History, Utahs designated natural history museum.
Over time, consumers develop a set of cues that we then use to make inferences about products, such as all French restaurants have great service or more expensive candles smell better. However, this set of predictable beliefs can make it difficult for us to learn and recognize other real, positive qualities that are indicated by the same cues, reveals a new study from the April issue of the Journal of Consumer Research.
In the April issue of the Journal of Consumer Research, an important field study of registered voters aged 18-23 reveals that negative attack ads provoke more voter migration than positive ads. Researchers from Notre Dame and the University of Texas at Dallas used real advertisements from the 2004 presidential election to show that, although negative political ads are explicitly disliked, they have a powerful impact on voters mindsets that positive ads do not and the potential to change preference and behavior in ways that benefit the advertiser.
Despite their strong impact on the marketplace, surprisingly little attention has been paid to the how superstitious beliefs impact decision making. A groundbreaking new study from the April issue of the Journal of Consumer Research examines the role of lucky and unlucky features and finds that consumers are more disappointed when a product that is supposedly lucky breaks. Additionally, even thinking about a negative superstition can make consumers more risk averse.
When a new product is released say, an even slimmer laptop or the next generation iPhone people either find out about it beforehand through an announcement or see it after it hits stores. Does when you hear about a product matter" A new study from the April issue of the Journal of Consumer Research reveals that whether a new product is already available when people first find out about it can significantly alter how it is evaluated.
(WASHINGTON, February 12, 2008) A new study demonstrates for the first time that embryonic stem cells can be used to create functional immune system blood cells, a finding which is an important step in the utilization of embryonic stem cells as an alternative source of cells for bone marrow transplantation. This hopeful news for patients with severe blood and immune disorders, who need these transplants for treatment, was prepublished online in Blood, the official journal of the American Society of Hematology.
A fascinating new paper from the Journal of Consumer Research investigates the seven-year war on music downloading that unfolded among corporate music executives and music downloaders. Markus Giesler (York University) uses a performance-ethnography approach, studying the music marketplace as a cultural stage on which consumers and producers interact as dramatic players to reach their conflicting goals.
Engineers at the University of Sheffield and STFC Rutherford-Appleton Laboratories have developed one of the World´s largest imagers that could form the heart of future medical scanners. The new technology will allow doctors to produce more sensitive and faster images of the human body at a lower-cost to the healthcare profession.
The innovative technology, which has been developed as part of the £4.5m Basic Technology MI-3 Consortium, will help in providing instant analysis of medical screening tests and the early detection of cancer.
ST. LOUIS For children who suffer from obstructive sleep apnea (OSA), a tonsillectomy and adenoidectomy can provide dramatic relief and is successful in solving sleep problems for 80 to 90 percent of children, a Saint Louis University study found.
The study is the largest to date that looks at how children with varying severities of OSA fare before and after they have surgery, using both preoperative and postoperative sleep studies. The study also looked at potential factors such as age and ethnicity that could affect the diagnosis of OSA and impact of the surgery.